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​Want to listen to the tip? Use the play button below.

​Many organizations spend 100% of their time talking to the 10-20% of customers who are unhappy. This type of fear-based reactive selling costs organizations millions.

What is this REACTIVE selling costing YOUR organization in revenue, time and effectiveness?

In this Gravitas Impact Premium Coaches webinar, Alex Goldfayn, author of The Wall Street Journal bestseller Selling Boldly, walks through his PROACTIVE selling approach to engaging clients and prospects in new, effective ways, from asking “Did You Know” questions to getting referrals.

​The Selling Boldly proactive approach will change how your sales team approaches business.

​While profit is obviously critical to any business, it is often simplistically depicted as the result of maximizing revenues and minimizing expenses.

However, companies often wrestle with the challenge of determining what expenses are critical to making their revenues, and which ones can be spared without affecting the top line.

One book on profitability demystifies profit creation. 

The Art of Profitability, by Adrian Slywotzky, demonstrates that profitability is achieved through the appropriate choice of business strategy, or business model, if you prefer.

Through the engaging parable of a strategy veteran coaching an aspiring strategy professional, Slywotzky covers 23 common and not-so-common “profit models.”

The Customer Solution Profit model, for example, is when a company invests significant up front time and energy to learn about a customer to develop tailored solutions just for them. These then generate ongoing profits for a long time after.

Multi-Component Profit is where the same product is sold to the same customers through different channels at different prices to maximize profitability (eg. Coke). 

The key message is that profit creation is an experimental art rather than a certain science. But it can be learned and practiced. The story also vividly illustrates effective coaching of strategic thinking, or of any other skill.

Book: 272 pages, full audio - 5 hours 36 minutes. Soundview Summary: 4 pages, 16 minute audio.


How can you improve your profitability?
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To find out how to improve your profitability to grow more easily, quickly and profitability, AND enjoy the ride, try our complimentary Agile Growth Checklist. This self-service questionnaire takes 5 to 10 minutes to complete. You'll receive the checklist with your responses immediately. Within 24 hours, you'll receive a compiled report highlighting areas to improve. Complete section 5 to check your profitability management practices. Or complete all 7 sections to find out how your company is doing in each of the 7 areas needed to produce more rapid, profitable and sustainable growth. This report is complementary and involves no obligation.

We’re excited to let you know that registrations are now open for the Good to Great Immersion Workshop in Chicago on 8 October 2024.
 
Due to its huge success last year, Jim Collins will be back in Chicago to present a full day workshop for CEOs and team who are highly motivated to implement and understand the application of the Good to Great concepts and Jim’s full body of work on what makes great companies tick.
 
The agenda and format will be very similar, however, there is a small but significant change to the program. Jim has allocated an additional hour to Q & A so all delegates will have a chance to ask questions.

Interactive learning day with Jim in Chicago:

• Learn, understand and implement his Good to Great concepts
• Introduction to The Map, the comprehensive framework for the practical implementation of Jim’s work
• Deep dive into Turning the Flywheel and other key concepts like Built to Last, Great by Choice, Beyond Entrepreneurship and more and how they apply to your company.
• Network with other students of Jim’s work from around the globe.

​“I would highly recommend the course for every CEO and especially those that are scaling up their businesses, it is essential for them to attend.” LARRY FISHER, President Lark Group (Canada)

Special discounts for Wellspring Clients
Standard Table:  $13,950 / Wellspring Rate:  $12,950
Single Ticket: $1,495 / Wellspring Rate: $1,395
Prices quoted in USD