Book of the Month: Great By Choice

It’s hard to find a business leader who has not read Jim Collins’ Good to Great. Released 20 years ago, it might just be the most referenced business book of all time (think “get the right people on the bus”).

Collin’s most recent full length book, Great By Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All, was written with Morten T. Hansen. It’s received less attention, but packs just as much research-based punch.

Building on the lessons from Good to Great, the authors share principles discovered from companies that performed ten times better than their industry average amid a highly unstable business environment. 

These business resilience principles include:

• empirical creativity: try out many options on a small scale, then invest in what works;
• fanatic discipline: be absolutely consistent in strategy, standards, action, methods and behaviours;
• productive paranoia: maintain significant cash reserves, carefully manage risk, watch and respond to changes in the environment.

In a world facing more uncertainty than ever, Great by Choice offers timeless advice for any size company to succeed regardless of the economic environment. With Collin’s sound research approach, it’s advice you can take seriously.

Book: 256 pages. Audio book: 8 hours, 45 minutes. Book summary found on Soundview: 4 pages, 18 minute audio.

How can your company thrive regardless of circumstance?
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To find out what you can strengthen to thrive and grow more easily, quickly and profitability, AND enjoy the ride, try our complimentary Agile Growth Checklist. Ths self-service questionnaire takes 5 to 10 minutes to complete. You'll receive the checklist with your responses immediately. Within 24 hours, you'll receive a compiled report highlighting areas to improve. Find out how your company is doing in each of the 7 areas needed to produce more rapid, profitable and sustainable growth. This report is complementary and involves no obligation.

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