Underpinning the Scaling Up system and 7 Attributes of Agile Growth framework I use with my clients are methods developed by many great business thought leaders.
One of these methods is the Where to Play choices in A.G.Lafley and Roger L. Martin’s 2013 book Playing To Win: How Strategy Really Works.
The book draws on their experience working together on the strategy transformation of Proctor & Gamble from 2000 to 2009, and distills strategy down to its essence so it’s useful and effective for any size company.
They underline first that strategy is about choices. Making trade-offs to focus a company on the higher opportunities for success, rather than spreading a company thin.
Their strategy framework includes choosing: 1) how you define winning, 2) where you will play in the market, 3) how you’ll win/compete, 4) what capabilities must be in place and 5) what management systems are needed.
Playing to Win helps make better sense of strategic terms like vision, target market, value proposition, core competencies, etc., and helps tie it all together in a logical way.
However, it offers few practical tools or specific processes. And some of the long P&G stories seem to miss the point.
That said, it’s a great book for those who’ve been exposed to strategic thinking tools and want to deepen their understanding.
Book: 272 pgs, 7h9m audio.
How can you develop a winning strategy?
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