When it comes to reaching new customers, most companies miss the mark by overcomplicating their messaging, making it either too generic or overly technical. And it’s a costly mistake.
In this Gravitas Impact Premium Coaches podcast, David Mann, keynote speaker, trainer, professional actor/director/storyteller and founder of the Simple Message, describes how to tell the right story, communicate value and engage your ideal customer’s emotions.
Too often, businesses lose opportunities and profits by leading with their product or service, who they are or what’s unique about them.
Focusing instead on simple messaging that speaks to solving the customer's problem, and executing that message across marketing channels that engage your ideal customers, leads to increased brand engagement, trust and loyalty. And above all it will differentiate your brand in a way that truly resonates.
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How can you resonate with your ideal customer?
To find out how to connect with your best type of customer to grow more easily, quickly and profitability, AND enjoy the ride, try our complimentary Agile Growth Checklist. This self-service questionnaire takes 5 to 10 minutes to complete. You'll receive the checklist with your responses immediately. Within 24 hours, you'll receive a compiled report highlighting areas to improve. Complete section 6 to check your company’s customer processes. Or complete all 7 sections to find out how your company is doing in each of the 7 areas needed to produce more rapid, profitable and sustainable growth. This report is complementary and involves no obligation.