When it comes to reaching new customers, most companies miss the mark by overcomplicating their messaging, making it either too generic or overly technical. And it’s a costly mistake.
In this Gravitas Impact Premium Coaches podcast, David Mann, keynote speaker, trainer, professional actor/director/storyteller and founder of the Simple Message, describes how to tell the right story, communicate value and engage your ideal customer’s emotions.
Too often, businesses lose opportunities and profits by leading with their product or service, who they are or what’s unique about them.
Focusing instead on simple messaging that speaks to solving the customer's problem, and executing that message across marketing channels that engage your ideal customers, leads to increased brand engagement, trust and loyalty. And above all it will differentiate your brand in a way that truly resonates.
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How can you resonate with your ideal customer?
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